Our Story

 

A Journey of Craftsmanship and Tradition

Nestled in the heart of the Middle Atlas mountains, our cooperative of skilled Moroccan women artisans has been weaving the essence of our culture into beautiful rugs for nearly two decades. Ten years ago, we decided to share our passion and expertise with the world, and thus, our brand was born.

 

Weaving Heritage into Every Thread

The journey of each rug begins with the intricate art of weaving. Our artisans, drawing from generations of knowledge, skillfully interlace threads to create stunning designs that tell stories of our heritage and community. This meticulous process ensures that each rug is unique, reflecting the heart and soul of its creator.

 

 

 

The Purity of Nature

Once woven, the rugs undergo a thorough washing process using pure, natural water from the Atlas mountains. This step not only cleanses the rugs but also enhances the vibrant colors and the texture, bringing out the intricate details of the designs.

 

 

 

Embracing the Sun

The final step in our rug-making journey is drying. Our rugs are spread out under the warm Moroccan sun, allowing them to dry naturally. This process adds to the durability and softness of each rug, making it a cherished piece for any home.

 

 

Mrirt: Home of the Luxurious Beni Mrirt Rugs

Our cooperative is settled in the village of Mrirt (Khenifra, Morocco), renowned for creating the most stunning rugs. Known as Beni Mrirt Rugs, these masterpieces are named after the women of our village who weave them using their special techniques. Beni Mrirt Rugs are considered the most luxurious among Moroccan rugs, embodying the finest craftsmanship and quality.

 

 

 

Empowering Women, Preserving Tradition

Our cooperative is more than just a business; it is a community of strong, talented women dedicated to preserving and promoting the rich traditions of Moroccan rug-making. Each rug you purchase supports our artisans, their families, and our mission to keep this beautiful craft alive for future generations.

 

 

Thank you for being a part of our story. By choosing our handmade Moroccan rugs, you are not only bringing a piece of our culture into your home but also empowering the women who create them.